John Rokicki

Creative Director/Writer

Overview:

Responsible for developing and implementing fully integrated campaigns. Category experience — automotive, fast food, healthcare, hospitality/tourism, sports, technology, banking/financial, professional services, department/specialty stores, and food products. Managed people, projects, budgets, timelines, and expectations. Extensive B2B background. Have worked on some of the biggest domestic and global brands, as well as regional and local accounts, and remain proudly budget neutral.
I work strategically. Efficiently. And, yes, quickly.

Experience:

Push Digital

Senior Vice President, Creative Director

Charleston, SC

Digital communications including branding, social media, advertising, videos, email, websites and blogs for political candidates/officeholders, issue/advocacy groups, and corporate clients.

Freelance

Writer/Creative Director

Detroit, MI & Charleston, SC

Projects like website refresh, microsite, social, digital banners, email campaigns, radio, POP, print, brochures, OOH, video, TV; in categories like healthcare, education, fast food, automotive, hospitality/tourism, utilities, banking/financial; for agencies like Leo Burnett.

Ogilvy/Team Detroit

Senior Vice President, Creative Director

Dearborn, MI

Campaigns for Ford Service including TV, radio, print, collateral, internal/field communications, experiential, digital, social, mobile, CRM, email, loyalty program and special promotions from short codes to sweepstakes. Additional work for Lincoln Service, Quick Lane Tire & Auto Centers, Motorcraft and Ford Parts, and Ford Corporate.

Global branding campaign for Andersen, launches for start-ups eYak and traffic.com, recruitment project for McKinsey. CRM for Scott’s Miracle Gro and loyalty program for the Sports Authority.

Doner

Associate Creative Director

Southfield, MI

Broadcast, print, OOH, showroom materials, CRM for Mazda. Print and digital for FTD. Broadcast for Bradlees. Also worked on Eukanuba pet food, Hunt-Wesson Foods and Fuji Film.

Young & Rubicam

Vice President, Senior Writer

Detroit, MI

TV, radio, print, OOH, collateral for Lincoln and Mercury. Also worked on Michigan National Bank, DuPont, MichCon, Lionel Trains, Detroit Tigers, and Health Alliance Plan.
For other offices: Colgate, KFC, Molson.

Ross Roy Group/Gray & Kilgore (BBDO)

Associate Creative Director, Senior Writer

Troy, MI

TV, radio, print for A & W Restaurants, Detroit Medical Center, Boblo Island, and Kelly Services. B2B work for Compuware, Dana, and Borg-Warner.

J. Walter Thompson

Senior Writer

Detroit, MI

Broadcast for Ford.
For other offices: Orkin.

Doyle Dane Bernbach/DDB Needham Worldwide

Senior Writer

Troy, MI

TV, radio, print, OOH for Volkswagen. Also projects for Audi, and Volkswagen Racing and Parts & Service.
For other offices: Chivas.

Education:

M.A., Communication

Fairfield University – Fairfield, CT
Graduate School of Corporate and Political Communication

B.A., Journalism

The University of Toledo – Toledo, OH

Awards:

Winner of HRTS/International Broadcasting Awards “World’s Best Radio Series” and “World’s Best Local Market Spot,” Clio, Mobius, Athena, New York Festivals, Silver Microphone, Addy, Telly, Creativity, Obie, London Festivals, International Advertising Festival.

Judge for Clio and Mobius Awards.

Clients:

ALCOHOL

  • Chivas
  • Frothy Beard Brewing
  • Molson

AUTOMOTIVE

  • Audi
  • Ford
  • General Motors of Canada
  • Lincoln
  • Mazda
  • Mercury
  • Volkswagen

BANKING/FINANCIAL/INSURANCE

  • Amerisure
  • Dana Commercial Credit
  • Ford Credit
  • Michigan National Bank (Bank of America)

BUILDING PRODUCTS

  • Owens-Corning Fiberglas

CHEMICALS/PAINT

  • DeVilbiss
  • DuPont

RETAIL

  • Bradlees
  • Dunham’s Sporting Goods
  • HSN
  • SEARS/Kmart
  • Sports Authority

EDUCATION

  • Clemson University

FAST FOOD/QSR

  • A&W Restaurants
  • Arby’s
  • Bagger Dave’s
  • Buffalo Wild Wings (Regional)
  • Hungry Howie’s Pizza
  • KFC
  • Wendy’s (Regional)

FOOD PRODUCTS

  • Cain’s Potato Chips
  • Mediterranea Pasta Sauce (Hunt-Wesson Foods)
  • Snow Floss Sauerkraut
  • Weight Watchers Soft Drinks
  • Wonder/Hostess

FOREST PRODUCTS

  • Georgia-Pacific
  • International Paper (Champion Paper/US Plywood)

FUNERAL

  • Mt. Elliot Cemetery Association
  • Ford Motor Company/Ford Fleet/Limo, Livery & Hearses

FURNITURE

  • Sauder


HBA

  • Colgate
  • Old Spice

HEALTHCARE

  • Detroit Medical Center
  • Health Alliance Plan
  • Henry Ford Health System

HVAC

  • Lennox

NON PROFIT

  • The Nature Conservancy
  • Salvation Army
  • United Way for Southeastern Michigan

OFFICE PRODUCTS

  • Pitney Bowes
  • Smith-Corona

PEST CONTROL/INDUSTRIAL SANITATION

  • EcoLab
  • Orkin

PET FOOD

  • Hill’s Science Diet
  • Iams/Eukanuba

POLITICAL CAMPAIGNS

  • Marco Rubio for President

PROFESSIONAL SERVICES

  • Andersen
  • McKinsey

SPORTS

  • Detroit Tigers
  • Greater Norwalk Boxing Association
  • Mid-American Conference

TECHNOLOGY

  • AT&T
  • eYak
  • MECA
  • traffic.com
  • Compuware

TOURISM/HOSPITALITY/THEME PARKS

  • Atheneum Hotel
  • Boblo Island
  • Mackinaw Historic Parks
  • Mission Point Resort
  • SeaWorld

TOYS/GIFTS/GAMES

  • Lionel Trains
  • FTD

UTILITIES

  • Dominion Energy
  • MichCon
  • Miss Dig

VIDEO/PHOTOGRAPHIC

  • Fuji